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Marketing Assistant

This position is for a 30 year old high-end eyewear chain with 8 stores in the New York City area. The position is a full-time marketing position. Chinese language skills are a must.

*Major Duties and Responsibilities*
  • Responsible for the marketing and branding of company products and services.
  • Responsible for the image and tone of our exclusive brands: Suki and Mott and Bayard Eyewear.
  • Design posters, brochures, catalogs, and in-store window displays
  • Demonstrate technical marketing skills and company product knowledge.
  • Participate in quarterly and annual marketing strategy, planning, and budgeting and actively provide insight, opinions, and new ideas.
  • Budget management. To deliver all marketing activity within the agreed budget.
  • Manage all aspects of print production, receipt and distribution.
  • Liaison with brand key account manager to deliver timely updates on point of sales material, signage, and other marketing initiatives with them.
  • Effectively design and execute marketing campaigns and initiatives.
  • Source and manage 3rdparty vendors and agencies and make sure they are delivering timely reports on the improvement of marketing campaigns.
  • To develop and implement a company-wide plan to push product, working with all departments for its execution
  • Proactively update the company web-site and generate content on it
  • Communicate with management and all parties involved on marketing initiatives
  • Proactively and enthusiastically create content that is engaging, interesting, and unique content on social media platforms. (facebook, weixin, instagram, ect.)

Monitor and evaluate marketing initiatives effectiveness.
    *Relationships and Roles:*
    • To demonstrate the ability to interact and communicate.
    • To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
    • Maintain professional internal and external relationships that meet company core values.
    • Excellent and will-do attitude

    *Job Requirements*

    • Approximately 1-5 years of sales or marketing experience
    • Extremely detailed oriented
    • Excellent communication skills to talk with management to have everyone on the same page.
    • Familiarity with graphic and web design and imaging software like Photoshop is a MUST
    • Engaged and knowledgeable on recent developments and trends in social media marketing
    • Written Chinese proficiency is required.
    • Experience with company in direct selling of high-end, customer-service oriented goods. (Jewelry, Furniture, Fashion, Eyewear)
    • Open-minded and engaging individual who has a strong desire to learn.

    Job Type: Full-time

    Experience:

    • Sales: 1 year (Preferred)
    • Adobe Photoshop: 1 year (Preferred)
    • Marketing: 1 year (Preferred)
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