Cartier, known as the "King of Jewelry," extends its reign to the world of eyewear. Renowned for its iconic and sought-after pieces, Cartier eyewear is a symbol of status, elegance, and personal style. In this blog post, we delve into the history and allure of the Cartier brand, explore its most iconic styles, and unravel the reasons behind the luxury price tag.
A Brief History of Cartier Eyewear:
Although Cartier initially had no association with eyewear, it swiftly established itself as the epitome of luxury in the eyewear market. In 1887, Cartier made its entrance with a diamond-encrusted lorgnette, a pair of opera glasses custom-made for a French princess. For over a century, Cartier eyewear was primarily limited to ornate, special-order pieces for prestigious events attended by the rich and famous. It wasn't until 1983 that Cartier debuted its first line of mass-produced glasses, marking a significant milestone for the brand.
The Rise of Cartier in the Luxury Eyewear Market:
Unlike other luxury brands that licensed their eyewear production to external companies, Cartier chose to keep the production and distribution in-house. The focus remained primarily on Cartier's jewelry and watch business. It was only in 2018, when Kering established its own eyewear company for brands like Gucci, Saint Laurent, and Balenciaga, that Cartier struck a deal with Richemont, its parent company, to manufacture and distribute its eyewear. This move allowed Cartier to maintain its exclusivity and craftsmanship, ensuring that its luxury luster remained untarnished.
Exploring the Exquisite Packaging:
Every Cartier eyewear piece arrives in a white box with the Cartier logo, designed for easy identification. The actual box is an elegant dark red, embossed with the iconic gold Cartier logo. The rigid texture and heavy cardstock exude luxury. Opening the box reveals a black eyeglass case, resembling faux leather, also embossed with the Cartier logo. The case's interior is lined with a soft, buttery felt. Accompanying the case is a warranty and authenticity book, made from the same high-quality cardstock as the box. While the accompanying cloth may be understated, it bears the subtle embossed Cartier logo in the corner.
Introducing the Iconic Cartier Rimless Styles:
The Classic Cartier Rimless: CT 0344O The timeless classic Cartier rimless style is instantly recognizable by the prominent "C" logo that attaches to the lens. Unlike typical rimless glasses that use one hole, Cartier frames require two, resulting in intricate craftsmanship and additional time investment for opticians and lab technicians. Cartier frames are plated with precious metals like silver, gold, or platinum, ensuring their longevity and distinguishing them from other frames in terms of quality. Cartier sources materials from France for metal, wood, and buffalo horn frames, Italy for acetate frames, and Japan for titanium frames. The Classic Cartier Rimless frames start at $1,145, offering lasting value and craftsmanship.
The Modern Evolution: CT 0287O Cartier recently revitalized its classic rimless design with a more subtle, belt buckle-inspired "C" connecting the temple to the lens. These models, known as CT 0287O, exude a modern charm without overtly screaming Cartier