50 YEARS OF EXPLORATION
For over 50 years, Matsuda has been a leader in the world of fashion design, continually exploring and pushing the boundaries of creativity. Mitsuhiro Matsuda, the brand's founder, began experimenting with deconstructing western design through the lens of traditional Japanese fashion in the 1960s. His designs were playful, innovative, and deeply connected to the past, blending elements of European romance, Gothic architecture, Victorian art, and American jazz. This approach opened the door for a new wave of avant-garde design that was rooted in cultural heritage but designed for the future.
Today, Matsuda continues to innovate and create unique, timeless pieces that are sought after by fashion enthusiasts and collectors worldwide. The brand combines exquisite craftsmanship with cutting-edge technology and materials, resulting in unparalleled quality and design. Matsuda's commitment to quality and creativity is evident in each piece, standing as a testament to the enduring power of exploration and innovation in fashion design.
250 STEPS, 71 HOURS, AND 13 CRAFTSMEN
Matsuda's approach to eyewear design is grounded in a deep appreciation for both the past and the future. By drawing inspiration from traditional Japanese fashion as well as global trends and innovations, they are able to create pieces that are both timeless and contemporary. The use of innovative materials and techniques allows Matsuda to push the boundaries of what is possible in eyewear design, while their commitment to traditional craftsmanship ensures that each piece is a work of art.
Their dedication to quality is reflected in every step of the process, from the selection of the finest materials to the precision of each detail. Matsuda's master craftsmen are experts in their field, having apprenticed for years to perfect their skills. The result is eyewear that is not only visually stunning but also comfortable and durable, designed to be worn and enjoyed for a lifetime.
At Matsuda, they believe that eyewear is more than just an accessory - it is an expression of individuality and personal style. With their commitment to excellence and innovation, Matsuda continues to lead the way in creating eyewear that is both beautiful and functional, embodying the best of both worlds.
MASTERS OF METAL
Matsuda understands that exceptional design requires exceptional materials. This is why they meticulously source the finest metals in the world, including titanium, stainless steel, sterling silver, and 18k solid gold, to craft their eyewear. Skilled Japanese artisans then transform these raw materials into intricately detailed works of art, using techniques that few others would dare attempt.
At Matsuda, quality takes precedence over mass production, evident in every aspect of their work. From the careful selection of materials to the precise execution of each detail, their craftsmen approach every step of the process with unwavering dedication to excellence. It's this uncompromising commitment to quality that has earned Matsuda a reputation for luxury and artistry.
SCULPTORS OF ACETATE
Matsuda's acetate frames are crafted exclusively from an organic plastic derived from cotton, which undergoes a rigorous curing process lasting over three months prior to construction. This intricate method produces colors that are rich, vibrant, and incredibly durable.
Matsuda's commitment to quality extends beyond the careful selection of materials. Each piece of acetate is meticulously hand-finished by master polishers who have spent a decade perfecting their craft. The result is an eyewear collection with a uniquely soft feel and an elegant, long-lasting finish. Designed to withstand the rigors of daily use, every piece is built to become a timeless addition to your collection for years to come.